Dave Alred MBE PhD
Dave Alred is regarded as the world’s best kicking coach and leads the field in approaches to skills acquisition and mental preparation. He has been an England assistant coach for over 106 tests (1995-06), and a British Lions assistant for three tours, was inaugurated into the UK Coaching Hall of Fame, awarded the Mussabini Medal (2003) for outstanding success on the world stage and honoured with an MBE in 2004. He completed his PhD at Loughborough University in 2005
Dave has achieved a ‘full house’ within rugby union; victorious Lions Tour of South Africa ’97, Triple Crown Winners ’98, ’00, ’01, ’02, Grand Slam ’03 and World Cup Winner 2003. His reputation for coaching expertise covers both hemispheres and a range of sports at the highest level. He has worked with both individuals and clubs in English Premiership Soccer eg. Newcastle, Middlesborough, Sunderland, Ipswich and Watford, and Gaelic Football in Ireland with both Dublin and County Omagh. In Australia he has coached the Wallabies in Rugby Union, St George, Newcastle, Parramatta, and Manly in Rugby League and recently the West Coast Eagles Australian Rules team, who won the 2006 Grand Final.
As well as coaching teams, he concentrates a great deal of time on developing individual performance, believing that this is the foundation of a team’s success. Recently the most notable has been his work with Jonny Wilkinson, Charlie Hodgson and Ollie Barkley. His student list includes England’s Rob Andrew, Jonathan Webb, Stuart Barnes, Paul Grayson; British Lions Neil Jenkins, Steven Jones, Ronan O’Gara; and Australians Matthew Burke, David Campese, Mathew John and Berrick Barnes. In soccer they include Joe Cole, David James, Shay Given, Mark Schwartzer and Richard Wright.
"The most fundamental change has been looking at mental preparation, trying to ensure individuals can perform at, or very near their potential, whatever the interference. I am always looking at ways to get an individual to go where he's never been before in terms of his performance. It’s the excitement of continually going into the unknown, and often challenging convention."
Over the last few years Dave has worked with a variety of companies in the area of human performance, developing strategies that businesses can adopt to help individuals to be more effective under the constant pressures of corporate performance expectations.
Clients include; Accenture, AXA Sun Life, ALD Automotive, Amcor Flexibles Europe, Barclays Bank, Egon Zehnder, Roche, General Motors, Mercedes, NHS, Prudential, Robert Half International.
